A Look At BlackBerry Messenger's MAU Trends And Monetization Plans

BBM's cross-platform strategy was off to a strong start when it debuted last year, with its monthly active user base growing by around 20 million within a few weeks of the launch. However, the momentum has died down since then and MAUs have remained nearly flat over the last two quarters at around 85 million users, though the company expects this to improve to around 100 million users as the Windows version of the application launches.